Marketing Plan - Property and Home Living Expo 2005

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Marketing Plan - Property and Home Living Expo 2005

The PROPERTY & HOME LIVING EXPO 2005 is backed by an extensive marketing and PR plan.

Highlights include:-

  • Widespread Coverage in the press through press adverts at regular intervals in the weeks leading up to the event
  • Sweeping Radio coverage including live interviews with personalities linked to Architecture Associations, Property Guide experts etc.
  • Outdoor Advertising in the form of Roadside Banners at strategic junctions.
  • Poster placements at various shopping Centres, major centres, venue, etc
  • Website designed for the event exclusively, with a special online campaign.
  • A specially commissioned supplement, dedicated exclusively to the event.
  • An extensive PR campaign
  • An event Catalogue outlining, the various conferences, exhibitionists, etc.

Other Resources:

Kenya's Ultimate Real Estate Guide
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